New Year and Look

EXCITING CHANGES ARE HERE!

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Dover Federal Credit Union (DFCU), a repeat First State Favorite Credit Union Winner in Delaware, is thrilled to announce an exciting new look in 2025!  We have the same great name, but have a refreshed look of our logo.

Founded in 1958 by Air Force and civilian members, Dover Federal Credit Union is refocusing our mission, aiming high and working hard to educate and inspire members along their financial journey. With groundbreaking strategic initiatives, affordable financial products, and superior member service, Dover Federal is actively working to empower communities and deliver equitable financial services. While our initial introduction became public in early January 2025, this brand transformation will be a gradual transition over the course of the year.  The branding will be evidenced in the community by in-person, online and in-branch branding enhancements.  

For more than 66 years, Dover Federal Credit Union has evolved to meet the changing needs of its members. The refreshed logo signifies DFCU’s strategic planning for the organization’s future, investing in a modern look that continues to instill a sense of trust from both current and prospective members.

"Our brand refresh is a reflection of Dover Federal Credit Union’s rich history as well as our promise for future growth and sustainability to the communities we serve. The updated look to our logo will enhance our image and carry over into our branch aesthetics, while differentiating us in the financial industry" said Janell Upton, President and CEO of Dover Federal Credit Union. 

This is such an exciting time for Dover Federal Credit Union!   The invigoration of our refreshed brand properly reflects the credit union’s mission.

What does the new logo represent?
Why did we change the logo?
How was the new logo design chosen?
How soon will the logo change?
What about my debit, credit and ATM cards?
What about my checks?
When will the signage change on branches?

Here’s what you can expect:

  • Same great name
  • New logo revealed in 2025
  • A gradual transition to the NEW look
  • Zero impact to your existing account/cards/checks
  • Members will not need to take any action; you can continue to use your debit/credit/ATM cards, checks and accounts confidently as the routing number and your account number will not change

Member Testimonial

I would not change one single thing. The teller was polite, courteous, patient, knowledgeable, went above and beyond personal expectations and was all around Awesome.  Thank you!

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